How do you show off your history-setting milestones?
Through a recent acquisition, Marriott International became the world’s largest hotel company and knew Global Travel Day would be the perfect opportunity to celebrate that accomplishment. They wanted to share the news that travelers all over the world could use their extended network of properties and loyalty program to find the perfect hotel, wherever they might be.
What we did:
Content Strategy
Information Architecture
Content Marketing
Brand Identity & Design
Animated Video & Motion
Presentations and Events
Data Visualization
What we did:
Strategy
Content Strategy
Information Architecture
Creative
Brand Identity & Design
Animated Video & Motion
Presentations and Events
Data Visualization
Content
Content Marketing
Because the main event took place in New York, Marriott came to us to help them grab attention online and bring the festivities to the rest of the world.
After surveying more than 6,000 travelers in 14 international cities, Marriott uncovered some surprising travel trends. Our job was to take those wacky travel stats and translate them into something incredibly visual and shareable.
Data visualization helped all the surprising truths and hilariously awkward points of Marriott’s survey come together in this light-hearted and relatable infographic that shows when it comes to travel, our stories are oddly universal in experience.
“Close to a million people saw our #GlobalTravelDay tweet on Facebook and Twitter.”
How it all turned out
#GlobalTravelDay was a hit, and the infographic ended up being one of Marriott’s top two organic tweets of the year.
