How do you make your global product launch epic?
We helped Google launch industry redefining hardware at their Made by Google event. Kicked off by CEO Sundar Pichai, the launch had to live up to the astronomical expectations of their carefully-curated buzz.
What we did:
Animated Video & Motion
Presentations & Events
Data Visualization
For this grand tour of the new hardware connected by Google Assistant—including Pixel, Daydream, Chromecast Ultra, Wifi, and Home—we flew out to Google’s Mountain View and San Francisco offices to work with their team in the days leading up to the launch.
Being on site, we were able to stay nimble, make changes on the fly, and collaborate one-on-one with the Google team. We pulled content from many different sources to enhance the design and help present a comprehensive story.
Since the hardware was the star of the show, we made everything behind the scenes simple and invisible in order to highlight the products themselves. Audio, video and motion graphics blended seamlessly along with live demos to allow the products to shine.
Presentations are one thing, but events with all their moving parts are a whole different animal. Having worked on events with Google across the country and around the globe, we had a serious grasp on the skills necessary for sticking the landing: speed, flexibility, and the ability to work at any scale.
How it all turned out
Not only was the Made by Google hardware launch covered in all major outlets, a Forbes article praised the keynote presentation itself. 4.4 million people streamed the launch online, and the whole suite of consumer products immediately jumped onto wish lists around the world.
