How do you pitch a solution to a problem no one knows they have?
Cyber security in your car is quickly becoming a serious threat, and CDK had tons of data to prove it—if only they could win over the audience and get them on-board.
What we did:
Strategy
Brand Positioning &
Messaging
User Experience (UX)
Content Strategy
Information Architecture
Creative
Brand Identity &
Design
User Interface (UI)
Animated Video & Motion
Presentations and Events
Data Visualization
Technology
Website Design
Mobile (iOS, Android, Web)
Interactive
Content
Content Marketing
Story Development
Copywriting
Script Writing
Charts, tables and graphs are good as supporting evidence but don’t really hit you in the gut. We excavated the key automotive cyber security messages and wrote a script all about educating, engaging and entertaining.
For inspiration, CDK sent over a 1953 National Safety Council video on distracted driving. Full of amazing but terrible cliches and cheesy animation, the video—with its old-school style and the more-you-know message—provided the perfect springboard for playfully creating awareness.
We set the first part in the safety-video-era of the 50s to give a clear and cheeky context and then, in the second part, transitioned to today. The message is clear: times may change, but driving always has its dangers—today, they’re just way more complex.
Our design team took a deep dive through the aesthetic world of mid-century safety videos and retro car commercials. The historical specificities and eccentricities created a world that feels accurate and draws us into the power of the message.
“The past can be a powerful resource for engaging the present.”
—Jeff G., Motion Designer
How it all turned out
The mock safety video was a great warm up act, providing humor and a spark for kicking off CDK’s more serious conversation on automotive cyber security. In both 1950 and today, video is the most engaging medium to convey your message.
